Guidelines

In an effort to maintain transparency, OneTankMedia is posting the guidelines that we have established and chosen to follow in our news gathering.

Accuracy

Avoid spreading inaccurate information through articles and social media posts. Remember, it is up to our news bureau to verify all information.
Always double-check spelling and grammar in anything associated with OneTankMedia. AP style format must be used.
Transparency: Always name the original source.
When taking images and videos, do not over edit or tweak the images to the point it is looks drastically unrealistic or could cause misconception.
Remain objective when describing locations, attractions, etc that are highlighted.

Accountability

Social media outlets are public spaces. Any social media user has the opportunity to consume information.
Professional and personal lives can overlap online. Tread with caution. Under no circumstances should the reporter’s personal social media accounts be linked with OneTankMedia social media accounts.
We tend to be more “bold” when personally posting online. Remember accuracy and do not be inappropriate.
Be able to explain everything posted to the news organization’s social media sites professionally.
Avoid excessive posting on social media sites, except for Snapchat.
Remain consistent, representing our brand in a professional, uniform way.

Honesty/Impartiality

Social media is never private, so don’t discredit OneTankMedia by giving out false information.
Identify yourself as a One Tank Media student journalist from the University of North Florida.
Always remain objective.
Understand that anything posted online, regardless of personal views, is a representation of OneTankMedia.
Do not make promises regarding content to be published.

Respect